Small managed security providers face two major challenges growing their businesses. First, the market is crowded, competitive, and often commoditized, making it difficult to stand out and win new clients. Second, they don’t have the budget or resources to compete with larger companies that offer the same services.
So, how does David stand out in an industry crowded with Goliaths?
In this inaugural episode of Apptega’s new Good Posture webinar series, Tim Weber, V.P. of channel growth at Cyber74, breaks down what it takes to build a successful managed security startup:
- How to create a growth strategy that works
- When to partner with others vs. do it yourself
- How to execute marketing and sales at a high level
- What did and didn’t work for Cyber 74